Gaining Competitive Advantage through Green Marketing of Cell Phone
Gaining Competitive Advantage through Green Marketing of Cell Phone ~ Purpose–Cell phone manufacturers and marketers must take into account customers’ awareness and appreciation of the benefits of green technology at the time of its purchase and investigate how green marketing strategies can provide competitive advantage. The purpose of this paper is to determine how cell [...]
September 07, 2012 | Posted in : Business | There’s no comment yet | » read more . . .
Entrepreneurial Marketing: A Framework for Creating Opportunity with Competitive Angles
Entrepreneurial Marketing: A Framework for Creating Opportunity with Competitive Angles ~ The framework for opportunity recognition and marketing strategy evolves from the relevant marketing literature, from field interviews and observations that identify best marketing practices of successful entrepreneurs as well as pitfalls of startup failures. This research initiates a process of identifying and categorizing various [...]
September 07, 2012 | Posted in : Business | There’s no comment yet | » read more . . .
Marketing Strategy and China’s Software Industry
Marketing Strategy and China’s Software Industry ~ “The [software] industry is gaining significance in the Indian economy with sustainable growth rates, increased contribution to FDI, employment and exports. This industry has led to wealth creation of about US$18.9 billion in the last six years and is expected to attract cumulative FDI worth US$1.2 billion by [...]
September 07, 2012 | Posted in : Business | There’s no comment yet | » read more . . .
Implications of marketing strategy for prospectors, analyzers and defenders
Implications of marketing strategy for prospectors, analyzers and defenders ~ This study investigated the impact of marketing strategy creativity and marketing strategy implementation effectiveness on the performance of the businesses with diverse strategic orientations. A survey questionnaire was used to collect the data from key sales and marketing personnel of business units in diversified industries [...]
September 07, 2012 | Posted in : Business | There’s no comment yet | » read more . . .
Modelling the Marketing of Place by Local Government in Australia
Modelling the Marketing of Place by Local Government in Australia ~ Place marketing has been defined as, “… the conscious use of … marketing to communicate selective images of specific geographical localities or areas to a target audience” (Ashworth and Voogd, 1994, p. 39). Place marketing is said to have developed from the integration of [...]
September 07, 2012 | Posted in : Business | There’s no comment yet | » read more . . .
Strategic marketing of educational institutions
Strategic marketing of educational institutions ~ Strategy development in higher education (HE) institutions has not been investigated a great extent. To address this issue, this study reports on the first stage of a larger investigation of strategy development in HE. The theoretical background draws on two theories of strategy and competitive advantage, namely, industrial organisation [...]
September 07, 2012 | Posted in : Business | There’s no comment yet | » read more . . .
Consumer behavior and perception of marketing strategy for amusement parks: A case study of Taiwan
Consumer behavior and perception of marketing strategy for amusement parks: A case study of Taiwan ~ The following conclusions were developed: (1) Consumer’s behaviors and perception of marketing strategies have significant correlation: alternative evaluation before consumption has a significant medium positive relationship with the price importance in the marketing mix; (2) about the perception of [...]
September 07, 2012 | Posted in : Business | There’s no comment yet | » read more . . .
Margins: Squeezing Vs. Getting Squeezed
Margins: Squeezing Vs. Getting Squeezed ~ To answer in the affirmative, you need three crucial components firmly in place: 1. The first component is a set of metrics that allows you to set, then change, and ultimately monitor your deployment of sales and service resources according to your strategy and associated priorities. Call it an [...]
September 06, 2012 | Posted in : Business | There’s no comment yet | » read more . . .
Making THE Perfect Marketer
Making THE Perfect Marketer ~ It is no secret that marketing organizations are under pressure. Chief executive officers are “growing impatient with marketing,” wrote distinguished Northwestern University professor Philip Kotler earlier this year. “They feel that they get accountability for their investments in finance, production, information technology, even purchasing, but don’t know what their marketing [...]
September 06, 2012 | Posted in : Business | There’s no comment yet | » read more . . .
Marketing Online Cash Management
Marketing Online Cash Management ~ Because small businesses are large consumers of deposit-based services, a key component of the marketing value proposition is online cash management. In order to effectively market online cash management, banks should research two main market components and build solutions based on the findings. First, create a deep understanding of your [...]
September 06, 2012 | Posted in : Business | There’s no comment yet | » read more . . .
Cultivating Profit in a Low-Rate World
Cultivating Profit in a Low-Rate World ~ Now faced with the daunting task of reconfiguring their business models for the new regulatory world order, bankers are finding themselves armed with too few profit drivers. With improved credit quality and economic prospects and recovering secondary markets, banks may be able to reduce provisions and shrink balance [...]
September 06, 2012 | Posted in : Business | There’s no comment yet | » read more . . .
The synthesis of terpenes in prebiotic molecular evolution on Earth
The synthesis of terpenes in prebiotic molecular evolution on Earth ~ 2 Problem Formulation The computations tabulated in this paper used the GAUSSIAN98 [10] commercial package. The standard calculations at the HF and MP2 levels including zero-point energy corrections [11], together with scaling [12], using the same basis set, 6-31G*. are as previously published [13]. [...]
September 05, 2012 | Posted in : Biology and Genetics | There’s no comment yet | » read more . . .
